Smith+Nephew Optimus

OVERVIEW

Innovation should invoke a feeling of excitement. How can a product be designed so that people know not only its brand but also its innovative technology within?

Smith+Nephew sough to partner with a product design team to bring together its line of state-of-the-art surgical products from an aesthetics standpoint and to better reflect its internal innovation.

Product Design
2018

THE OUTCOME

Bally Design created a harmonized family of products for the Smith+Newphew Optimus one that spoke to the company’s brand values as well as the products’ forward technology that is embedded within.