MasterClass -- Persona Development

Thursday, May 11, 2023
9:00 AM - 4:00 PM
Bally Design
40 24th St.
Pittsburgh, PA 15222



Bally Design MasterClass


PART I: Speaker session - AM
Come and join us to explore developing personas for your users!

PART II: Custom Hands-On Workshop – PM (please apply to attend)
Your team will be partnered with one of Bally Design's highly skilled designers. After being coached through some exercises, you will break into groups with your Bally Design partner. You will work together on custom-designed tools to help you achieve your goals for the session, all focused around the morning topic.


You can register here on EventBrite. 


Managers in Engineering, Marketing and Innovations; people that lead product development teams, and those interested in Design.


9:00 am - Arrivals & Introductions
9:30 am - Speaker Session
11:30 am - Lunch (provided)

1:00 pm - Custom Hands-On Workshop (Please email to receive further information on attending the afternoon session.)
4:00 pm - Conclusion


Ever wonder why some companies are so much more commercially successful than others?  We think about this all the time.  And after 50 years of working with numerous product development teams across multiple verticals (industrial, safety, med device, consumer, and robotics), we see consistent themes. These teams do one thing really, really well: they KNOW their customer.  But it doesn’t stop there.  The entire development team also acquires a deep understanding of their user’s environment and frustrations. Although they approach the challenge of developing a new product or service from different perspectives, these teams all work to achieve the same end goal –improved user experience. So, how do they accomplish this?  They target key themes and allow different perspectives to deepen their knowledge and understanding.

We articulate these themes with these basic questions:
  • Who is your customer?
  • What is their problem?
  • What is your product/service?
  • How does it solve their problem?
  • How do you produce it?
We are using our expertise and knowledge to launch a Bally Design Master Class on Design for Non-Designers, to help YOU answer these questions for YOUR product or service. 

This year, we will explore six topics, spread across these foundational questions.  We will explore tools such as Journey Mapping, interviewing, and prototyping strategy.  (you can see the entire list below). 

  • Journey Mapping
  • Interviewing Techniques
  • Persona Development
  • Designing a User Interface
  • Usability and User Interactions
  • Prototyping Strategy

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