Push boundaries and drive decisions. Be intentional with your ideas, commit to your craft, and continually improve. Create products that empower, inspire, and improve lives.

Roll up your sleeves and dig in. Be nimble. Deconstruct and reconstruct. Test it, break it, learn from it. Again and again until it works.

Listen. Observe. Make the effort to understand the world from other perspectives.

Provide feasible solutions. An inspired, innovative design is only effective if it can be made and used without difficulty.

Embrace the difficult. Challenge assumptions and explore many solutions. Iterate. Simplify. Strive for elegance and communicate your ideas in dynamic, visually engaging ways.

Build a strong, collaborative team. Provide valuable guidance and gain fresh perspectives. Share your knowledge and learn from others. When individual strengths are combined, exceptional results are created.