Julie Gulick
CEO
Get to Know Us
As a leading industrial design company, we help companies identify growth opportunities and develop products, interfaces, and experiences that delight customers.
Our team
Made up of industrial, UI, and mechanical designers, our product design consultancy has a collected experience of over 150 years in the industry. We have helped clients ensure success for over 40 years and we are eager to do the same for you as well.
What we care about
Push boundaries and drive decisions. Be intentional with your ideas, commit to your craft, and continually improve. Create products that empower, inspire, and improve lives.
Roll up your sleeves and dig in. Be nimble. Deconstruct and reconstruct. Test it, break it, learn from it. Again and again until it works.
Listen. Observe. Make the effort to understand the world from other perspectives.
Provide feasible solutions. An inspired, innovative design is only effective if it can be made and used without difficulty.
Embrace the difficult. Challenge assumptions and explore many solutions. Iterate. Simplify. Strive for elegance and communicate your ideas in dynamic, visually engaging ways.
Build a strong, collaborative team. Provide valuable guidance and gain fresh perspectives. Share your knowledge and learn from others. When individual strengths are combined, exceptional results are created.
Our Impacts
For 50 years, our product design consultants have helped clients uncover customer insights and drive innovation.
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