Daewoo Forklift Pro Series
Bally Design completed the design of four lift trucks for Daewoo—two trucks were targeted to overseas markets, one to the U.S. market and one “global” product. An extensive stakeholder audit was conducted and a highly iterative development process using full-size models was employed. Work included design and ergonomics of the operator cab, the external body of the vehicle, as well as internal layout of the engine compartment for better maintenance access.
Use of innovative rapid prototyping techniques reduced turnaround time by three months and eliminated problems before money was committed to hard tooling; the new designs increased stakeholder value without increasing the trucks’ price; and the time to revenue was substantially reduced.