Design an experience.



Bally Design helps companies identify growth opportunities and develop products, interfaces and experiences that delight customers.

Bally Design has a rich history of providing exceptional product design and services across a wide range of industries. And, more recently, helping companies with growth development and lean startup services.

We recognize and appreciate the often-competing mix of project requirements. Ours is a collaborative, creative process that requires a clear understanding of the needs of a diverse group of stakeholders. Drawing on strategic tools and processes, we manage the creative process to deliver new and innovative solutions that greatly enhance the customer experience.

Founded by noted industrial designer Alex Bally, FIDSA, Bally Design has been helping clients grow since 1972.

Visit the product gallery to see a sampling of our work.



Develop products that delight customers and dominate markets


How do you create a great digital experience?


How do you design for growth and deliver exceptional services?


We work alongside you to create something amazing.

We are a multi-disciplined team of facilitators, market researchers, industrial designers, graphic designers and engineers. We approach strategic innovation, product development and process enhancement from multiple viewpoints. Each client project is a unique opportunity and we do not present solutions before clearly identifying the problems. The upfront steps we take are those of discovery and learning rather than application.




Achieving Adjacency-Led Growth

Many executive teams are looking for growth beyond their core business. Leveraging existing capabilities in new ways, introducing existing technologies into new markets or using current strengths in other creative ways can generate new business. Are you making the most of your opportunities to grow? Download the latest article from Dr. Peter Allen, Bally Design's technology & innovation strategist.

Designing the Customer Experience

Randy Rossi, president of Bally Design, interviewed by Sequent Learning on the topic of user experience design. Read the full story here. Sequent Learning Networks is a learning and advisory company specializing in the areas of product management, strategy, and marketing.

Bally brings home the silver


Congratulations to MSA and our Bally Design team for winning silver in one of the world’s most prestigious and rigorous design competitions—the International Design Excellence Awards (IDEA)— for the G1 SCBA, developed for first responders.