Union Project's Clay Case: Designing an Experience
Union Project, a Pittsburgh-based ceramic arts, enterprise and events organization, wanted to expand its outreach when it approached Bally Design to redesign its take-home clay kit for children and families.
Bally Design focused on encouraging creativity, learning, exploration and inspiration in this distinctive educational retail product for Union Project to offer on its website and at local outlets.
In designing the experience, Bally Design’s team created the Clay Case kit — for ages 6 and up (with parental supervision) — with built-in incentives to visit Union Project’s studios and participate in events.
The heart of the ready-to-use Clay Case was the easy-to-clean mobile work mat complete with instructions, illustrations and project ideas. The case also included actual tools (ribs, brushes, cutter, stylus, wooden knife) as well as a bag of clay and three underglazes — all in a cardboard case that also was used to transport ready-to-fire creations to Union Project’s kilns.
For Jenna Sue Vanden Brink, Union Project’s ceramics program manager, the project was an opportunity for fun, creativity and collaboration, and she praised Bally Design’s innovation.
“Working with Bally Design empowered us to transform our idea — still in a rough draft state — to a polished product. Bally's team helped us redesign and repackage the product, as well as strategically source the necessary items,” Vanden Brink said.
“Bally lent brilliant design skills, while allowing us to contribute input and participate in the process. We were able to come away with a beautifully designed, branded and packaged product,” she added.
The Clay Cases were given away to children in schools and after-school programs in the Pittsburgh area, Vanden Brink said. “We are grateful for Bally's generosity and for the opportunity to create something new with them.”